For over twenty years, I have created and executed UX design and research initiatives that solve complex business challenges through user-centered solutions. I specialize in creating transactional experiences and enterprise tools for top companies including Nike and Verizon Wireless, and highly ranked health systems like Keck Medicine of USC. My work spans the evolution of digital experiences—from designing foundational ecommerce patterns still in use today (including dynamic product menus and online checkout flows) to building sophisticated SaaS platforms for global collaboration.

I have created comprehensive digital ecosystems including online stores, billing and account management systems, fitness applications, backend sales and catalog creation tools, search functionality, enterprise intranets, and healthcare digital transformation platforms, balancing complex stakeholder requirements with technical constraints while delivering measurable business outcomes.

Information Architecture

Too often, digital tools force users to navigate according to a company’s internal organization chart rather than how people actually think and work—creating frustration and missed business opportunities.

I excel at organizing content and structure around real user needs and behaviors, creating intuitive pathways that connect people to the products and services that enhance their lives. Whether designing healthcare platforms that must accommodate clinical workflows or enterprise SaaS tools for global teams, I ensure that information architecture serves users first while supporting business objectives.

Wireframes and Prototypes

I create wireframes and prototypes that define functional elements, information hierarchy, content types, and interaction behaviors at whatever level of detail the project requires. My approach combines deep technical understanding with collaborative stakeholder engagement, ensuring an efficient design process that anticipates development needs and business constraints. Whether building low-fidelity concepts for early validation or high-fidelity prototypes for complex enterprise workflows, I adapt the approach to project requirements while maintaining speed and clarity in cross-functional communication.